If you have an idea of starting a business or if you already having a business but not knowing the use of online space to market your products / services to the target audience? SurfEdge Design Engine is always helping the Startups and SME’s to increase the brand awareness to get more sales.
Here are the often used methods for promoting a business in an online space.
#1 Creating and Publishing your very own website
First and foremost, you need to go online with your business website. The specification and the content will depend on your requirement and budget but there are some general steps to follow.
Get your own domain name – registering a .com or .lk domain name as your website address.
Hosting – Always choose the reliable and a trustworthy provider. Don’t look for cheaper options because all your data is going to their hand and they should be providing you the 24×7 service once needed.
Site Loading speed – Having a fast loading website will give the first impression to your customers. For that, you should always select the best available web development company which is providing the cutting edge solutions as per your requirement while understanding the marketing challenges.
Simple tools which everyone can use:
Google Speed Insights
Pingdom speed test – https://tools.pingdom.com/
Mobile friendly – Nowadays people tend to do most of their daily work using mobile phones because its snappier than Desktop and Laptop Computers. Even comes to surfing the internet, “they do it using their very own smart phones” Therefore, having a mobile friendly website is a must.
Content information of products / services – The primary objective of having a website is to showcase your business profile and its information to your potential customers. You need to sort the content nicely and a professional manner. Try to put simplex information to give the maximum user friendliness.
#2 Optimizing the website for search engines
Creating and publishing a website will not be enough. To get the organic traffic your business website, you need to make sure that your website is search engine friendly.
Search engine optimization or (SEO) is the process which helping out the search engines to understand about the information stored in your website and show when someone looking for a similar information.
Depends on the information, keywords you give to search engines about your website, the greater chances of receiving the organic traffic.
Tools to use:
Use of analytics
#3 Do not stick with just websites
Globalization is happening every day and business are migrating old systems to fully automated services. That makes their customers smarter and happier. Unlike the earlier day’s people are mobilizing everything. Therefore, you need to start developing your very own mobile application soon.
Whether it’s an iPhone, iPad, Android Device or a Windows device, your customers should be able to find, read and interact with your business without any problems.
What kind of mobile app you can create?
Depending on your target market, it can be a content rich app, or a showcase app. The possibilities are endless and the only limitation is the budget you can allocate for establishing your presence in the mobile markets.
The best way to do that is by asking from an expertise what is the procedure of designing and developing a mobile application which will best fit to your organization.
#4 Build your online reputation
As a business owner you already know having a good reputation with the high brand awareness is a very much important factor for a business to exist in the market. Good reputation will attract loyal customer and this is the easiest way to increase the sales.
Well, the Internet is no exception to this rule. You have to work hard to build your online reputation as a trusted business.
How can you do that?
- By consistently providing quality services and products to customers
- By having good customer service
- Ask from an expertise?
How to push your online audience to know about that you are running a trusted, reputed business?
Social Media – This is the modern way to spread the word of mouth promotion, to increase brand awareness and find new customers. Social medias having millions of daily active users includes your potential customers.
By running targeted social media campaigns, publishing useful and high quality content on a regular basis and engaging with people related to your niche, you can gradually build your online reputation.
Adding Facebook OG Tags
Adding Facebook OG tags to optimize your blog posts will helpful when when sharing those on social media.
If you are not sure where to start or if you just don’t have the time to deal with social media, let us handle and build your online reputation.
The Internet offers a quite ranging advertising tools which suitable for promoting any business whether it’s a start-up (SME) or a large scale enterprise:
- Advertise with Google AdWords – The Google Analytics 360 Suite combines analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business. Designed to deliver a seamless user experience, cross-product data integration helps your enterprise gain useful insights and get better results every day.
These are the often used methods that are also proven to work by generating a high return on investment.
If you are running your own business and might not knowing how the online things would work out, It’s just a matter of seconds to sending your requirement to us. We will help you to grow your organization at a mutually beneficial way.